While completing my bachelor’s degree in Philosophy at the Foundation University of Hildesheim (2007–2011), I spent a semester abroad in 2008 as an Erasmus student at the Milltown Institute (National University of Ireland) in Dublin. I then went on to earn a Master of Arts in Media Studies at the Rheinische Friedrich-Wilhelms-Universität Bonn (2011–2013).

In 2014, I started as a trainee at Aufgesang GmbH in Hanover – a german agency specializing in SEO, GEO, and performance marketing – and subsequently became a Junior SEM Manager. This is how I learned the craft of search engine advertising and performance marketing from the ground up.

Since 2016, I have worked as an independent Digital Growth Consultant – that is, for ten years now – with more than 40 client projects across SMEs, agencies and corporates. I am not part of an agency or a team, but work directly, personally and individually with my clients and partners.