SEA & GEA: Invest your ad budget. Don’t burn it.

I advise and support you on your campaigns – not based on gut feeling, but on valid data, technical precision and full commitment to your results.

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SEA Consultant: Cost-efficient traffic and measurable revenue for your growth

Ads on Google, Microsoft, Instagram or LinkedIn can be powerful growth channels for your business. With strategic SEA and PPC consulting, I help you buy targeted traffic immediately – rather than waiting months for organic reach to build. But since you’re paying for every single click, the intent of your potential customers needs to be matched precisely. Otherwise your budget evaporates without results.

I advise you on building, monitoring and optimising campaigns tailored to your goals – and stay by your side as a dedicated partner who thinks strategically, not just someone who manages budgets on autopilot.

As your strategic partner, I go significantly further than standard agencies: I advise you on your Google Ads (Search, Shopping, PMax) not just with an eye on revenue, but establish intelligent bidding that prioritises your actual profit. Through the technical integration of Conversion APIs (CAPI) via sGTM, I ensure maximum signal quality for Meta and LinkedIn – feeding the ad algorithms with the right data so they convert exactly the people who are the best fit for your offer.

Search Engine Advertising (SEA)

  • Google Ads: Search, Shopping and Performance Max – set up strategically and optimised for real profit (POAS), not just revenue
  • Microsoft Ads (formerly Bing Ads): underestimated by most, often offering lower competition and attractive CPCs for specific industries
  • YouTube Ads: video-based campaigns for awareness, product discovery and retargeting across the full customer journey
  • Keyword research, ad copy and campaign structure – built with care, not copy-pasted from a template

Social Ads & Paid Social (PPC)

  • Meta Ads (Facebook & Instagram): audience building, retargeting and CAPI integration for reliable conversion data that the algorithm can actually learn from
  • LinkedIn Ads: ideal for B2B audiences – with precise targeting by industry, job title and company size
  • Maximum signal quality through Conversion API (CAPI) via Server-Side GTM – so the algorithms work with real data, not estimates

Generative Engine Advertising (GEA) – the next frontier

The way people search for products and services online is changing fundamentally. With Generative Engine Advertising (GEA) — paid placements directly within AI-generated answers — new ways emerge to reach your target audience at the exact moment of highest interest. ChatGPT Ads are already live in the US, the UK, and further European markets — including Malta and Cyprus — while Google AI Overviews is developing its own ad integration in parallel. I offer GEA as a standalone or complementary channel in your marketing mix.

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