{"id":3071,"date":"2025-01-20T16:07:12","date_gmt":"2025-01-20T15:07:12","guid":{"rendered":"https:\/\/onlinemarkentier.de\/?page_id=3071"},"modified":"2026-08-05T20:41:52","modified_gmt":"2026-08-05T18:41:52","slug":"web-analytics-tracking","status":"publish","type":"page","link":"https:\/\/onlinemarkentier.de\/en\/web-analytics-tracking\/","title":{"rendered":"Web Analytics &#038; Tracking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3071\" class=\"elementor elementor-3071 elementor-2466\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285b286 e-flex e-con-boxed e-con e-parent\" data-id=\"285b286\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3ae163 e-con-full e-flex e-con e-child\" data-id=\"f3ae163\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1101639 elementor-widget elementor-widget-heading\" data-id=\"1101639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Server-Side Tracking &amp; GA4 Consulting: Because Your Data Is Probably Lying to You<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5ead1 ob-harakiri-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6b5ead1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The foundation of every successful digital strategy is data you can trust. I help you cut through the noise and build an analytics setup that gives you an honest picture of what\u2019s actually happening. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c134805 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"c134805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#first-section\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Web Analytics &#038; Tracking Setup<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3623057 e-con-full e-flex e-con e-child\" data-id=\"3623057\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80798ea elementor-widget elementor-widget-image\" data-id=\"80798ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"672\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/web-analytics-tracking-hero-768x672.png\" class=\"attachment-medium_large size-medium_large wp-image-3072\" alt=\"Illustration zu Web Analytics &amp; Tracking\" srcset=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/web-analytics-tracking-hero-768x672.png 768w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/web-analytics-tracking-hero-300x263.png 300w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/web-analytics-tracking-hero.png 1156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-603868f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"603868f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3139d07\" data-id=\"3139d07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cec6cf elementor-widget elementor-widget-shortcode\" data-id=\"2cec6cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2997\" class=\"elementor elementor-2997 elementor-206 elementor-206\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-b2ba652 e-grid e-con-boxed e-con e-parent\" data-id=\"b2ba652\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a4729 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"26a4729\" data-element_type=\"widget\" data-e-type=\"widget\" loading=\"eager\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"283\" height=\"104\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/enercity-logo.svg\" class=\"attachment-full size-full wp-image-3007\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71732ad elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"71732ad\" data-element_type=\"widget\" data-e-type=\"widget\" loading=\"eager\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/04\/kundenlogo-connox.png\" class=\"attachment-full size-full wp-image-3004\" alt=\"\" srcset=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/04\/kundenlogo-connox.png 300w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/04\/kundenlogo-connox-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa59539 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"aa59539\" data-element_type=\"widget\" data-e-type=\"widget\" loading=\"eager\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"36\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/Ceramany.Horizontal.svg\" class=\"attachment-full size-full wp-image-3008\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b4efb elementor-widget elementor-widget-image\" data-id=\"45b4efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"565\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/Kaierhof_Logo.jpg\" class=\"attachment-large size-large wp-image-3011\" alt=\"\" srcset=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/Kaierhof_Logo.jpg 1700w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/Kaierhof_Logo-300x212.jpg 300w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/Kaierhof_Logo-768x542.jpg 768w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/Kaierhof_Logo-1536x1084.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2538678 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"2538678\" data-element_type=\"widget\" data-e-type=\"widget\" loading=\"eager\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/04\/kundenlogo-mtn.svg\" class=\"attachment-full size-full wp-image-3001\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d38497 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"7d38497\" data-element_type=\"widget\" data-e-type=\"widget\" loading=\"eager\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/04\/kundenlogo-velogold.svg\" class=\"attachment-full size-full wp-image-2999\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbc26d elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"1fbc26d\" data-element_type=\"widget\" data-e-type=\"widget\" loading=\"eager\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"170\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/joy-divison-logo.webp\" class=\"attachment-full size-full wp-image-3010\" alt=\"Logo Joydivison - my lovestyle\" srcset=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/joy-divison-logo.webp 600w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/joy-divison-logo-300x85.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-047bc8c e-grid e-con-boxed e-con e-parent\" data-id=\"047bc8c\" data-element_type=\"container\" data-e-type=\"container\" id=\"first-section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6d89db e-con-full e-flex e-con e-child\" data-id=\"b6d89db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ede9bc1 ob-harakiri-inherit elementor-widget elementor-widget-heading\" data-id=\"ede9bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The data problem most businesses don\u2019t know they have<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7102290 ob-harakiri-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7102290\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Knowing who visits your website, what they do there and why they buy \u2013 or don\u2019t \u2013 is the bedrock of smart marketing. But the reality nowadays is that most standard analytics dashboards are significantly inaccurate. Ad blockers, Safari\u2019s Intelligent Tracking Prevention (ITP), broken consent banners and the gradual death of third-party cookies are silently eating your data. You might be missing 20\u201340% of your conversions without realising it.  <\/p><p>I advise and support you as a <strong><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/onlinemarkentier.de\/en\/digital-growth-consulting\/\">Digital Growth Consultant<\/a><\/span><\/strong> in building an analytics strategy that fits your business \u2013 one you can actually rely on. I take care of the technical setup end-to-end, so you don\u2019t have to become an expert yourself. The result: a clean dashboard, accurate conversion data, and the confidence to make decisions based on facts rather than estimates. <\/p><p>Through the precise implementation of <strong>Server-Side Google Tag Manager (sGTM)<\/strong> alongside tools like <strong>Google Analytics 4<\/strong> or <strong>Matomo<\/strong>, we make your data infrastructure resilient against signal loss \u2013 while keeping sensitive data off third-party servers until it\u2019s been properly handled. On request, with EU-based hosting for full data sovereignty and GDPR compliance.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-744fb6d e-con-full e-flex e-con e-child\" data-id=\"744fb6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282d4a1 elementor-widget elementor-widget-image\" data-id=\"282d4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"439\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-01.png\" class=\"attachment-medium_large size-medium_large wp-image-3073\" alt=\"\" srcset=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-01.png 363w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-01-248x300.png 248w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcece48 e-con-full e-flex e-con e-child\" data-id=\"fcece48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-832dbb7 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"832dbb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"609\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-02.png\" class=\"attachment-medium_large size-medium_large wp-image-3074\" alt=\"\" srcset=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-02.png 699w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-02-300x261.png 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-239fc4c e-con-full e-flex e-con e-child\" data-id=\"239fc4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-458e9ff ob-harakiri-inherit elementor-widget elementor-widget-heading\" data-id=\"458e9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Tag Manager Consultant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0811be1 ob-harakiri-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0811be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #993300;\"><strong>Setup &#038;Configuration<\/strong><\/span><\/h3><ul><li>Google Tag Manager (GTM) and Google Analytics 4 (GA4) setup, including conversion tracking, event tracking and e-commerce measurement<br\/><\/li><li>Server-Side GTM (sGTM) implementation for reliable, signal-strong data collection \u2013 resistant to ad blockers, ITP and browser restrictions. On request, with EU-based hosting for full data sovereignty.<br\/> <\/li><li>Matomo setup (self-hosted or cloud) as a privacy-friendly alternative or complement to GA4 \u2013 ideal for businesses with strict data residency requirements<\/li><li>Consent Management Platform (CMP) integration \u2013 making sure your tags actually fire correctly after consent, including Consent Mode v2Korrekte <strong>Integration Ihres Consent Management Platforms<\/strong> (z.\u202fB. Cookiebot, Usercentrics) inkl. Consent Mode v2 <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6301ecf e-grid e-con-boxed e-con e-parent\" data-id=\"6301ecf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5094114 e-con-full e-flex e-con e-child\" data-id=\"5094114\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-576619b ob-harakiri-inherit elementor-widget elementor-widget-heading\" data-id=\"576619b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Analytics 4 Consultant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771aece ob-harakiri-inherit elementor-widget elementor-widget-text-editor\" data-id=\"771aece\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #993300;\"><strong>Setup &#038; Configuration<\/strong><\/span><\/h3><ul><li>Full <strong>tracking audits<\/strong>: uncover data loss, identify misconfigured tags and surface the gaps that are silently skewing your decisions<\/li><li>GA4 data quality review: are your numbers actually right? I find out where your tracking is lying \u2013 and fix it <\/li><li><strong>GTM container clean-up<\/strong>: remove legacy tags, unused pixels and unnecessary JavaScript that\u2019s slowing your site down and polluting your data<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05b2a64 e-con-full e-flex e-con e-child\" data-id=\"05b2a64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f96f81f elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"f96f81f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"473\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-04-768x473.png\" class=\"attachment-medium_large size-medium_large wp-image-3075\" alt=\"\" srcset=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-04-768x473.png 768w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-04-300x185.png 300w, https:\/\/onlinemarkentier.de\/wp-content\/uploads\/webanalytics-tracking-illustration-04.png 926w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d28b032 e-con-full e-flex e-con e-child\" data-id=\"d28b032\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50865f0 e-con-full e-flex e-con e-child\" data-id=\"50865f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_use_container_extras&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-190454b ob-harakiri-inherit elementor-widget elementor-widget-text-editor\" data-id=\"190454b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #993300;\"><strong>Analyse, Dashboards &#038; Strategie<\/strong><\/span><\/h3><ul><li>Marketing and performance dashboards that show you what actually matters \u2013 not just vanity metrics<\/li><li>Data-driven optimisation of your marketing activities: less gut feeling, more informed decisions<\/li><li>Data-driven optimisation of your marketing activities: less gut feeling, more informed decisions<\/li><\/ul><p>Whether you\u2019re starting from scratch or untangling a mess of legacy tracking \u2013 I\u2019ll guide you through it personally. Not as a faceless agency, but as a dedicated partner who understands your business and stays with you long-term.<br\/> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<footer class=\"elementor-section elementor-top-section elementor-element elementor-element-2fba0f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fba0f3\" data-element_type=\"section\" data-e-type=\"section\" id=\"kontakt-section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c0e1190\" data-id=\"c0e1190\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-477b874 ob-harakiri-inherit elementor-widget elementor-widget-heading\" data-id=\"477b874\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Want to put your data to work and sharpen your digital strategy?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83771df ob-harakiri-inherit elementor-widget elementor-widget-heading\" data-id=\"83771df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get in touch!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b489559 ob-harakiri-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b489559\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I&#8217;ll help you develop your website and marketing campaigns further, backed by real data. Let&#8217;s make sure your analytics setup actually works \u2014 for more revenue and better decisions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e1e3562\" data-id=\"e1e3562\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f978913 elementor-button-align-start elementor-tablet-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"f978913\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact Home\" aria-label=\"Contact Home\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3071\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f978913\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Web Analytics &amp; Server-Side Tracking | Data You Can Actually Trust\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"3071\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_04376da]\" id=\"form-field-field_04376da\" class=\"elementor-field elementor-size-xl \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-xl  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xl  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-Nachricht elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Nachricht\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-xl\" name=\"form_fields[Nachricht]\" id=\"form-field-Nachricht\" rows=\"4\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hcaptcha elementor-field-group elementor-column elementor-field-group-field_788b552 elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_788b552\"><div class=\"elementor-hcaptcha\">\t\t<input\n\t\t\t\ttype=\"hidden\"\n\t\t\t\tclass=\"hcaptcha-widget-id\"\n\t\t\t\tname=\"hcaptcha-widget-id\"\n\t\t\t\tvalue=\"eyJzb3VyY2UiOlsiZWxlbWVudG9yLXByb1wvZWxlbWVudG9yLXByby5waHAiXSwiZm9ybV9pZCI6ImY5Nzg5MTMifQ==-c8f37893539ea704e1062ea1c0f8f1d1\">\n\t\t\t\t<h-captcha\n\t\t\tclass=\"h-captcha\"\n\t\t\tdata-sitekey=\"1ff6633f-fcdf-4db5-af25-cec1f4e3112e\"\n\t\t\tdata-theme=\"light\"\n\t\t\tdata-size=\"normal\"\n\t\t\tdata-auto=\"false\"\n\t\t\tdata-ajax=\"false\"\n\t\t\tdata-force=\"true\">\n\t\t<\/h-captcha>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-lg\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send Request<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a19e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a19e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c173cc\" data-id=\"7c173cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-463d40b elementor-widget elementor-widget-template\" data-id=\"463d40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2987\" class=\"elementor elementor-2987 elementor-911 elementor-911\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17056d96 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17056d96\" data-element_type=\"section\" data-e-type=\"section\" id=\"rezensionen\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" fill=\"\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5210805d\" data-id=\"5210805d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50319dc0 ob-harakiri-inherit elementor-widget elementor-widget-heading\" data-id=\"50319dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What clients say<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6198a696 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6198a696\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-95cb8e\" data-id=\"95cb8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c52e10b elementor-testimonial--skin-bubble elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"7c52e10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>Onlinemarkentier provides comprehensive SEO consulting with fresh ideas. The collaboration is enjoyable and efficient. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/11\/alexander-rueter-e1679783038182.jpg\" alt=\"Alexander R\u00fcter \">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Alexander R\u00fcter <\/span><span class=\"elementor-testimonial__title\">Managing Director Central-Hotel Kaiserhof<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4c74 elementor-testimonial--skin-bubble elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"ea4c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>Reliable, professional partner for managing our Google Ads campaigns. Our budget spending was noticeably reduced \u2013 efficiency simultaneously increased. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/11\/andreas-dimpfel-e1679783155687.jpg\" alt=\" Andreas Dimpfel \">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\"> Andreas Dimpfel <\/span><span class=\"elementor-testimonial__title\">Managing Director Deutsche Messezimmervermitlung<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0aec8e elementor-testimonial--skin-bubble elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"d0aec8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>Onlinemarkentier supported us pragmatically and expertly during our website relaunch and is always up to date on SEO and Google Analytics questions.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/11\/kunden-stech-e1679783186259.jpg\" alt=\"Anja Stech\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Anja Stech<\/span><span class=\"elementor-testimonial__title\">Marketing, CONTUR Hannover<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffb679 elementor-testimonial--skin-bubble elementor-hidden-desktop elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"fffb679\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>Straightforward support close to the client, effective, understandable and to the point. This allows you to focus on your core business! <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/11\/dennis-degener-e1679782961842.jpg\" alt=\"Dennis Degener\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dennis Degener<\/span><span class=\"elementor-testimonial__title\">Founder Pfefferhaus.de<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f981c12 elementor-testimonial--skin-bubble elementor-hidden-desktop elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"f981c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>Onlinemarkentier optimized our website and manages Google Ads. We don't learn about new developments in Ads or Analytics from news\/blogs, but from Artur, who also implements them directly. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/11\/lars-wichmann-e1679783121917.jpg\" alt=\"Lars Wichmann\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Lars Wichmann<\/span><span class=\"elementor-testimonial__title\">Managing Director, VELOGOLD<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c04ce35 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"1c04ce35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3306308 elementor-testimonial--skin-bubble elementor-testimonial--layout-image_above elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"3306308\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>Straightforward support close to the client, effective, understandable and to the point. This allows you to focus on your core business! <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/11\/dennis-degener-e1679782961842.jpg\" alt=\"Dennis Degener\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Dennis Degener<\/span><span class=\"elementor-testimonial__title\">Founder Pfefferhaus.de<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2ca023 elementor-testimonial--skin-bubble elementor-testimonial--layout-image_above elementor-testimonial--align-center elementor-widget elementor-widget-testimonial-carousel\" data-id=\"3d2ca023\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;speed&quot;:500,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>Onlinemarkentier optimized our website and manages Google Ads. We don't learn about new developments in Ads or Analytics from news\/blogs, but from Artur, who also implements them directly. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/2022\/11\/lars-wichmann-e1679783121917.jpg\" alt=\"Lars Wichmann\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Lars Wichmann<\/span><span class=\"elementor-testimonial__title\">Managing Director, VELOGOLD<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Server-Side Tracking &amp; GA4 Consulting: Because Your Data Is Probably Lying to You The foundation of every successful digital strategy is data you can trust. I help you cut through the noise and build an analytics setup that gives you an honest picture of what\u2019s actually happening. The data problem most businesses don\u2019t know they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3072,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3071","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Analytics &amp; Server-Side Tracking | Data You Can Actually Trust<\/title>\n<meta name=\"description\" content=\"Stop flying blind. I help you set up GA4, Matomo and Server-Side GTM so your marketing decisions are based on accurate, reliable data \u2013 not guesswork.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlinemarkentier.de\/en\/web-analytics-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Analytics &amp; Server-Side Tracking | Data You Can Actually Trust\" \/>\n<meta property=\"og:description\" content=\"Stop flying blind. I help you set up GA4, Matomo and Server-Side GTM so your marketing decisions are based on accurate, reliable data \u2013 not guesswork.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlinemarkentier.de\/en\/web-analytics-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"Onlinemarkentier | Digital Growth Consultant\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T18:41:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/OMT_Logo_Kurz_web.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/onlinemarkentier.de\/wp-content\/uploads\/OMT_Logo_Kurz_web.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web Analytics & Server-Side Tracking | Data You Can Actually Trust","description":"Stop flying blind. 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